Four Things You Should Know Before Hiring an SEO Company

by | Dec 8, 2020 | Internet Marketing

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You are probably already aware of the role that SEO plays in the success of your website or online business. Without strong SEO, it can be very difficult to take your business to the next level. With it, however, the potential for long-term growth is significantly higher.

In order to succeed with your optimization efforts, it is generally recommended that you work with an SEO company in Chicago that can help you with the process. Before making a decision about who to hire, there are a few things that you should know. Here is a look at what they are.

Know Who They Have Worked with in the Past

One of the most important things that you will want to know before hiring an SEO company is whom they have worked with in the past. Doing so enables you to take a look at that company’s website and see the type of things that it has done to optimize the site for search engines. It also allows you to check out how that site ranks in search engines.

Be sure when you ask about past clients, however, that you also get some contact information so you can check on the reference. While unfortunate, it is possible for SEO companies to boast about their accomplishments with websites when they may have done nothing more than write a few blog pieces.

Know What Their Main Priorities Are

Not every company has the same strategy for successful SEO. Search engine algorithms have expanded to the point where there are so many factors involved in search engine optimization that prioritizing all of them can be difficult. Asking about the company’s priorities will enable you to find out whether they prioritize content, links, or any of the other factors associated with optimization.

Know What Their Plans Are

Most SEO companies will have some type of audit process that they will go through prior to requiring payment. During this process, they will analyze your site and be able to provide you with an idea of the things that need fixing. Following the audit, you want to be sure to ask plenty of questions to find out what they plan to do to correct these issues.

It should be noted that you cannot expect to get too much information when asking questions related to the plan. It obviously would not make sense for the company you are hiring to disclose all of the information about its plan before you decide to hire it. Doing so could result in potential clients simply leaving and doing it themselves, or finding someone to do it for less money.

If you are looking for an experienced SEO company in Chicago, contact the team at EM Search Consulting today to learn more about how to make the best possible use of current SEO strategies.

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