How You Can Increase User Engagement With Social Media Videos

by | Nov 18, 2019 | Advertising and marketing

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According to statistics, almost half the world uses some kind of social media. In fact, most people spend over two hours a day checking their favorite social media apps. For marketers, this is a haven of opportunity. However, not all will be successful with their social media campaigns. In order to get the benefit of views, you need to draw in users and keep them engaged. The best way to do this is by creating fresh, unique video content that keeps viewers satiated.

Form Your Ideas

Believe it or not, there is a lot of planning that goes into creating social media videos. Sure, they seem like spur of the moment films, but the most successful videos start with a solid plan. Thus, a brainstorming session is in order before you even start planning out other details. If you’re wondering where to start, try using your most shared content. This is a good indicator of what your audience wants to see in the future.

Generating a Plan

It comes as no surprise that the next step is to plan appropriately. Once you have your ideas in place, planning is second nature. The most effective way to plan for social media video production is to use a storyboard or script. Also, be sure to determine whether sound is necessary, and try to insert an attention-grabbing scene as early as possible. Overall, keep it short and simple to have the best effect.

The Recording Stage

Recording is perhaps the best part of social media video production. The great thing is that you don’t necessarily need high-end equipment to get it done. Many social media moguls make quality videos just using a modern smartphone. Other tips include using good lighting and stabilizing the shot. Also, be careful to choose the right background for the scene to give it an alluring effect.

The Editing Process

Just because you have recorded your video doesn’t mean that it is all done. You’ll need to spend some time editing to get the look just right. There are many pieces of software available in North America that can make this process as smooth as possible. Try adding text or animations to give your videos a touch of professionalism.

Help is Available

When it comes to creating social media videos, you don’t have to do it all alone. Many social media stars use some form of help to produce videos on a consistent basis. If you could use an extra hand, consider working with a social media marketing agency that specializes in video production in the North American market.

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