Small to medium-sized enterprises or SMEs are responsible for more than 70% of all jobs throughout Ireland in the non-financial sector. This means almost 1.2 million people in the country work at a business identified as a SME.
The smaller size of these companies, which means an employee size of zero to 249 people, makes them agile and able to move quickly with the market, provide innovative services and products, and respond to changes in demand, technology, and consumer behaviour.
The drawback of these smaller businesses is the lack of funding to hire specialized professionals. Working with a digital marketing agency to provide marketing, SEO, and advertising support is an effective way for any SME to develop and maintain a competitive edge.
The Importance of SEO
SEO or search engine optimisation is critical for a small business in Ireland or any country. SEO is not just keywords and frequency of use of these words or phrases; it is a strategic approach to optimising the performance of your website.
Website SEO includes specific elements. These include the keywords the target audience uses to search for your products and services, as well as the specific URLs for the website, the load speed of pages, navigation throughout the site, backlinks, and the use of effective content.
The use of search engine optimisation also includes utilising the same keywords, content, branding, and marketing strategies across a variety of platforms. These platforms include LinkedIn, Facebook, Twitter, Instagram, and YouTube, as well as others.
Failing to have a comprehensive strategy to place your website and social media outreach in front of your target audience is a limiting factor for SMEs. The more consumers use social media and online searches to find the products and services they want and need, the more crucial it is to be at the top of the search engine results page.
Expertise Equals Results
Hiring a digital marketing agency that specialises in SEO for businesses in Ireland gives your business a marketing advantage. These professionals can optimise the website and social media engagement to create trackable, measurable improvement in website views, retaining customers, and boosting conversions.
