User experience (UX) is a user’s overall experience with a website, app, or any other digital product. A positive UX typically leads to increased engagement, higher conversion rates, and greater customer satisfaction.
On the other hand, a negative UX can drive users away and hurt your business. In today’s digital age, when online presence matters more than ever, it’s critical to have a website that offers an exceptional user experience. Considering hiring an internet marketing agency in or near the San Francisco Bay area? Talk to them about these key UX concepts and how they could apply to your company’s website:
First Impressions Matter
Have you been told that finding things on your website is difficult? Is your site’s overall design more “meh” than “thumbs-up?” And does it take long to load some (or all) of the pages of your site? First impressions are essential from a marketing perspective. Why would a potential client stick around your website if your competitors offer a far better user experience?
Positive UX Boosts SEO
Search engines like Google reward sites that offer a great user experience with higher rankings in search results. Here’s how it works: When a visitor clicks the link to your site from search results, spends time on your site, visits other pages, and returns to your site in the future, those actions signal to Google that your site is relevant and valuable. Hence, the higher search results.
UX Impacts Conversions
A visitor who has a positive experience on your site is more likely to perform a desired outcome, like buying something, filling out a form, subscribing to your newsletter, etc. A well-designed website with an intuitive layout and clear calls to action makes it easier for potential customers to fulfill those desired outcomes, resulting in higher conversion rates.
Better User Experience – Better Brand Perception
Think about the real-world experience you might have. Restaurant A looks inviting inside and out, the service is fast and responsive, and the food is excellent. Restaurant B doesn’t have much (or any) décor, and the service is so-so at best – but the food is also great. Restaurant A, though, is likely going to attract more customers. Likewise, a website that prioritizes user experience creates a positive brand perception because it shows that you care about your customers and are willing to invest in their experience. Like the above example, this positive association leads to greater customer loyalty and increased brand awareness.
Stay Ahead of the Competition!
There are more than 1 billion websites worldwide. Let that percolate for a minute. The fact is, today’s highly competitive digital landscape means your website needs to offer an exceptional user experience. After all, that’s likely what your competitors strive for with their own websites. And if they don’t embrace UX design? Then focusing on the user experience will help separate your business from your competitors.
Contact Cyrusson Inc for more details.
