Your Guide to Pay-Per-Click Advertising

by | Jun 13, 2024 | Advertising and marketing

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Advertising is an exciting yet confusing element of business success. Many companies today struggle to choose the proper forms of advertising and the suitable investments to maximize ROI. There are so many options that it can be challenging to determine which suits your company’s needs!

If you are considering pay-per-click advertising near the San Francisco Bay area, you might wonder what you can expect from this type of marketing. Here is a break-down so you can better understand its advertising potential

What is Pay-Per-Click Advertising?

Pay-per-click or PPC marketing is an online advertisement that charges the advertiser a fee each time a person clicks through from the ad to their landing page. This is a way to essentially “purchase” visits to your site or landing page rather than trying to “earn” them through methods like search engine optimization.

How Does PPC Advertising Work?

First, you or your advertising partner will research keywords related to your products or services. These should be words your potential customers or clients use in their searches.

Next, your advertising partner will create an ad, usually with some form of text, an eye-catching visual, and a call to action. You will usually be shown several versions of this ad.

From there, you will place a bid. This is not a traditional bid but an amount you will pay for each click-through from these ads. Each ad will be given an automated “auction,” which is ranking. The winning advertisement or advertisements will be chosen for placement.

Lastly, these chosen ads will be placed online. You may select specific places where you want these ads to appear, or they may be rotated in various locations. This is up to you and your advertising partner, so be sure to ask what they recommend for pay-per-click advertising near the San Francisco Bay area. Their expertise can help you make the best choice for your marketing budget!

Contact Cyrusson for more information.

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