Website design is something that everyone thinks they can do, but few people truly understand well. It’s a science, an art, and a skill that must be developed over time. A good website doesn’t just pop into someone’s head via divine inspiration!
Here are a few elements of successful web design that many newer designers overlook – and which you can use to make your company’s site better:
The use of negative space in website design has dramatically increased in the last few years. This is probably because designers, like artists, realize that the human eye enjoys and is drawn to balance between positive and negative space. When things are too cluttered, the eye can’t decide where to focus. This leads to an anxious feeling and difficulty navigating the page – and ultimately, abandonment.
How easy is your website to use? We already talked about navigation; putting too many images, too much text, or too many interactive icons on your page will distract from its function. But so too will the inability for users to actually get where they’re trying to go when they visit.
Shoe your consumers you care about their experience by designing a site that is both aesthetically pleasing and easy to navigate.
Accurate and Up to Date
Nothing is worse for business than having inaccurate or outdated information listed on your website. When this happens, business is lost, and consumers become frustrated. Prevent this – and increase your conversion rate – with a simple, regular check of your site’s data. Be sure that all contact information, business hours, and sales information are accurate as of the day you examine them and keep them that way for maximum website effectiveness.
Interested in investing in Orange County website design services? Talk to your local provider of web design and SEO services today. You and your sales numbers will be better off for it!